The Challenge
CAIR-NY is a frontline advocate for Muslim civil rights in one of the most fast-paced media environments in the world — New York. But with limited resources, a high-stakes mission, and a cluttered digital landscape, they needed a partner that could amplify their voice, not just maintain it.
The Solution
Halogix stepped in to be more than just a digital agency — we became CAIR-NY’s media powerhouse.
- 🌐 250% Website Traffic Boost — on Squarespace, no less. Optimized content, smart linking, and high-conversion landing pages drove massive engagement.
- 📱 180%+ Growth in Engagement — through consistent, strategy-backed content tailored for activism and visibility.
- 🎥 5M+ Video Views — with culturally resonant, message-driven videos built to inform, inspire, and mobilize.
- 📣 10x Advocacy Uplift — by designing social campaigns that sparked real action and change.
📰 200+ Media Mentions — across local and national outlets, building credibility and reach.
The Results
📊 Traffic Surge — From presence to dominance on their digital platforms
💬 Engagement on Steroids — Numbers don’t lie: audiences didn’t just see the message, they acted on it
🎬 Views, Shares, & Influence — Over 5 million video views and counting
🧭 Mission-Driven Impact — Every post, every campaign, every second of video served a bigger cause
What We Learned
In advocacy, visibility is impact. It’s not enough to have a mission — the world needs to see it, feel it, and be moved to act. Our work with CAIR-NY proved that strategic storytelling and bold digital marketing can drive real-world change.
What CAIR-NY Says
“Halogix helped us transform our message into momentum. Their strategy didn’t just increase traffic and engagement — it amplified our voice in a critical time.”
— CAIR-NY Communications Team
