The Challenge
The Punjab Premier League was new to the scene but had big ambitions — to become a top-tier sports league in Pakistan, second only to the Pakistan Super League (PSL). They had the game, the players, the stadiums — but needed audience, hype, and sponsors to make it all real.
The Solution
Halogix came in with a game plan — and executed it like a championship-winning team.
- 🎯 PKR 1M+ Facebook Ad Spend — targeted, optimized, and crafted to go viral.
- 📈 150K+ Follower Growth in 3 Months — proof that fans weren’t just watching, they were engaging.
- 🤝 10+ Sponsors Secured — through high-conversion brand campaigns and strategic storytelling.
- 📺 Live Broadcast on GEO Super — that’s how far we took it. From digital to national TV.
- 🏏 #2 in Pakistan — just behind PSL. And that too within a short campaign cycle.
The Results
🔥 Viral Digital Presence — exponential growth, both online and on-ground
🏆 Massive Fan Engagement — fans applauded what we did (literally and virtually)
💰 Sponsor Magnet — over 10 top sponsors came on board
📡 National Recognition — secured a live spot on GEO Super, elevating brand legitimacy
What We Learned
Sports is more than just entertainment — it’s a brand, a movement, a community. And with the right marketing strategy, even a newcomer can dominate headlines and build a loyal fanbase.
What Punjab Premier League Says
“Halogix made us bigger, louder, and visible — not just in Punjab, but across the nation. Their execution helped us attract sponsors, fans, and even a national broadcast deal.”
— Punjab Premier League Team