Digital marketing is the strategic use of various online channels, platforms, and technologies to promote products, services, or brands to targeted audiences. It includes tactics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click advertising (PPC), affiliate marketing, and more. The aim of digital marketing is to engage potential customers, increase brand visibility, drive website traffic, generate leads, and convert leads into customers. It is characterized by its ability to track and measure campaign performance in real-time, enabling optimization to achieve marketing objectives efficiently.